(A little late sneaking this review into July——there just aren’t enough days to blog in June!!)
I bought this book a few months back, flipped through it to look at all of Jose’s beautiful photos, but never really took the time to digest the material inside it. Given that June is (was, since you’re reading this in July) one of my busiest months of the year with engagements and weddings, and because I knew this was a relatively quick read, I thought this was a good month to tackle it. I think the important aspect to this goal of mine (of reading one photo/biz book a month) is to recognize that it doesn’t have to be a BIG book to count or something incredibly dense and wordy. There are still some GREAT take-aways to be had from these pictorial lesson books (and its format reminded me a lot of Bryan Peterson’s “Understanding Exposure” — still my No. 1 recommendation for new photographers wanting to learn how to shoot manual. You MUST read that book!)
Here were just a few of the take-aways I had from Jose’s book (based on the bent-down corners I kept and the notes I scribbled!)
• Think about investing in a video light—I haven’t done this yet, but I loved Jose’s insight into how a few small video lights can be less obtrusive than on-camera flash (do any of you readers use video lights? If so, I’d love a recommendation!)
• Jose’s exposure rules for his style of work: 1) Overexpose 2) Expose for shadows 3) Photograph with aperture wide open—I appreciated how he included all the camera data with his images and gave insight into how he got the exposure.
• Don’t be afraid to shoot in Aperture Priority—while I shoot everything in manual, I found it somewhat reassuring to hear that Jose (expert that he is) keeps his camera in Aperture mode a lot when he shoots. When I find myself second guessing settings, it’s a mode that I need to remind myself is there for me if and when I need it.
• LOVED Jose’s suggestion on how to get a laugh from his bride and groom while photographing them during portraits: Have them kiss, but do it with their eyes closed. “Because their eyes are closed, they always miss, and end up kissing each other’s forehead or eye or chin. Inevitably, they crack up, genuinely laughing at themselves, and that’s the moment I’m looking for.”
And finally, one last tip I put into use from Jose at my wedding last Saturday:
• “Once they reach the last row or pew, I ask them to pause and kiss. I get that shot with my 16-35mm for a wide-angle view of them kissing and everyone behind them standing up and clapping. That is a winning shot right there. I did it as an accident once, and I’ve included it at every wedding I’ve done since.”
Thanks for that idea Jose—I hope to now do the same!!! 
January’s Book: Linchpin by Seth Godin
February’s Book: The Courage to Create by Rollo May
March’s Book: Creating Customer Evangelists by Ben McConnell and Jackie Huba
April’s Book: Today We are Rich by Tim Sanders
May’s Book: The War of Art by Steven Pressfield
See more of Gail’s work at www.gailwernerphoto.com. Become a fan of Gail’s work on Facebook. Follow Gail on Twitter.


I have his book on my bedside table, can’t wait to tackle it!! I just finished the biz book “losing my virginity” by Richard Branson, and it really inspired me to think big. I need to review it on my blog sometime soon!
i have this video light: http://www.amazon.com/gp/product/B003ZWZVJA/ref=wms_ohs_product_T2. it’s cheap and i love it! it’s actually quite bright and has an adjustable brightness dial. :)
I have this on my book list too and now that I’ve read your review, I’m upping it to my next one to read. :)
I have that book sitting in a bag waiting to be read and I’m really looking forward to it! Only it’s so beautiful that I’m afraid to bend the pages back. I think it’s going to happen this week.
I loved this book as well! A photographer I second shot with recently uses a video light and I was quite intrigued with it too…I have definitely been looking into them!
Looks like a great read. I’ll have to flip through it the next time I get to come over. Glad to hear some love for the Aperture Priority shooters! ;-)
Love this book! So many great ideas!
I love this series!! I’m going to get War of Art next because of you!! xoxo
I bought this book when it first came out, and still haven’t had a chance to read it! I love your review..I might just have to go pick it up and start right now :) I am in love with Jose!
Ooo I’ve heard about this book but haven’t read it – I’ll have to pick it up soon! I have a video light (a Sunpak), but rarely use it on the bride and groom, just getting detail shots at the reception:)
loved this review of Jose book. I rally want to get my hands on a copy now!!!